DKMS

“Delete Blood Cancer” was a non-traditional campaign to raise awareness about bone marrow cancer among millennials. This young crowd yurns to shape the world as their own, and there’s nothing more unique to them than their own DNA. So, we introduced the DNA I.D. Card. A rewards program they can participate in by sending DKMS a DNA sample.

Everything, starting from the Card’s design, is created based on their DNA, giving them access to their ancestry, discounts on major music festivals, exclusive gear, and more, while helping DKMS find new donors and save lives.

Posters!

Activations!