embecta

To mark its 100th anniversary, embecta, an insulin pen needle manufacturer, challenged us to create a campaign that would establish the newly launched brand with meaningful cultural impact. We won the pitch with a bold platform designed to confront diabetes stigma on social media. Guided by the creative leadership of Matt Zavalla, I was the most senior creative copywriter on the project, responsible for connecting the dots between the concept and the narrative flow of the deck to create a presentation that felt seamless and intuitive for the client.