LA Tourism + LAFC
LA Tourism needed an inspiring piece to promote Los Angeles as a sports destination, focusing on the upcoming MLS season. The insight? A trip to LA can spark that magic moment where you see your dream come true. Featuring LAFC’s Tyler Miller and, yes, the unmistakable voice of the legendary Kobe Bryant.
“LA Loves” Campaign
The “LA Loves” campaign (Digital, Print, and OOH)gave LA Tourism a voice that expressed the main reason why travelers love to visit Los Angeles— a multicultural mash-up of free spirits.
