Oral-B
“Power Home” started to take shape when we boiled down everything from the brief into an all-we-need-to-say message: bring home that dentist clean feeling. It opened the floodgates, expanding the constrained dentist office universe into an engaging and compelling journey.
Print and Poster!
Having never worked on a brand like Oral-B, it took me beyond category conventions, pushing the envelope with a toothbrush and floss. (Cannes, Finalists - CrossAction. New York Festivals, Bronze - CrossAction. Luerzer’s Archive, Oral-B Essential Floss)
