P&G Oral Care
Returning to oral care with P&G gave me the chance to push the creative further, building social-first work that translated seamlessly across European markets and the US while keeping the brand human and relatable. (Saatchi&Saatchi)
Crest
Crest 3D Whitestrips whitens faster and whiter than the competition. A no-brainer! So, we created IG Stories to make the internet fall in love with it.
Oral-B
Oral-B iO is the “iPhone“ of power brushes, keeping your teeth 100% clean. But people had doubts, a.k.a “barriers of entry.” We targeted them on IG with fun Stories to change their minds. The Stories were approved by the global P&G client—circulating around most European countries—reaching millions of potential new consumers.
Oral-B iO is the perfect Christmas gift idea—smart, stylish, and improves your health. We created a meticulous CGI animated OLV designed to tell our audience just that while building on the brand’s equity from the “WOW“ campaign. Another one that was approved by the global P&G client, running across multiple European countries.