Marshalls
Marshalls launched its first-ever “Good Stuff Style Collective” with celebrity stylists Molly Dickson, Zerina Akers, and Enrique Melendez. The goal was to make the partnership feel native to social while still unmistakably Marshalls. I led copywriting across the campaign, from paid and organic posts to Instagram Stories and ghostwritten content for each stylist in their distinct voices. It was super fun finding the balance between each stylist’s voice and the brand.
Slicing and dicing
I particularly love digging through raw footage to find the little moments that elevate the final asset. We built the campaign films—including the launch trailer—from nearly 40 minutes of footage shot in one day, shaping the edits to feel polished while still keeping the spontaneity that makes social work.