Sub-Zero Group
Sub-Zero is a high-end luxury kitchen brand, alongside Wolf and Cove, known for appliances featured in some of the most design-forward homes in the world. They came to us looking for a full refresh of their website, which wasn’t reflecting the level of craft, detail, and beauty behind the products.
At Valtech, we treated it as a full relaunch, not a facelift. As lead copywriter, I worked closely with content strategists, UX/UI designers, and the client to define a tone of voice system for the brand, then wrote 17+ pages of new content. The result is a refined digital experience that finally matches the stature of the brand. (Valtech, https://www.subzero-wolf.com/)
Headlines as brand moments
One of my main focuses was the headlines. I brought my ad-world obsession with sharp, eye-grabbing copy into the UX, treating every headline as a chance to express the brand’s personality.
Immersive product pages
The immersive pages were all about depth. Each product line got its own space to breathe and tell its story, shaped within the wider Sub-Zero, Wolf, and Cove universe.
Words in motion
We also developed 3D render animations for each product line—short films that act as brand statements. I worked closely with our Head of Design to develop the scripts and shape the narrative behind each one.